The Quantra Quartz stand at KBIS in Las Vegas featured an exceptionally spacious structure, requiring specific planning and organisation to prevent visitors from being distracted and losing focus on the exhibits.
ALLESTIMENTA SOLUTION
Internally, we designed a solution characterised by a wide front opening, the sole access point to the installation. Inside, we created a pathway with light effects and symmetries.
KBIS LAS VEGAS
The chosen configuration allowed us to create a visual journey that guided visitors, directing their focus towards specific points over others. Furthermore, this visual storytelling engaged people within the stand for longer, making them eager to discover the brand’s offerings step by step.