Kalon wanted a stand that would not go unnoticed at the most important industry fair. the aim was to be recognised and noticed immediately on the international scene.
ALLESTIMENTA SOLUTION
Designed by interior designer Giuseppe Diana and inspired by the film “2001: A Space Odyssey”, the concept told the story of a spaceship rich in innovation that had just landed on Earth.
PROGETTO FUOCO
The prime novelty of this stand lies in both its shape and the materials used. The reconstruction of a spaceship with a wooden structure covered in Barrisol, the latest generation thermoforming sheet, was used to convey the message of a new futuristic reality that has landed on Earth for the first time to solve problems in the biomass heating sector.