The company Relax wanted to debut at the Salone del Mobile with an innovative image and cutting-edge products.
Moreover, they wanted to be able to rely on a company capable of ensuring a flawless execution of the work, speed, and punctuality in delivering the stand.
ALLESTIMENTA SOLUTION
The interior designer Giuseppe Diana oversaw the design of the setup, studying a concept that was striking yet relevant to the brand’s request. A relatively small setup, capable of making a strong and coherent impression.
SALONE DEL MOBILE
On the front board, a crocodile was depicted just above the water, ready to ambush its prey. An evocative image to convey how the company, with its revamped image, was ready to attack the market and establish itself in its sector.